an overview of the travel and tourism industry along with the marketing mix and service marketing triangle.
Tourism is one of the largest service sectors of Singapore. As of 2007, the tourism industry contributed 3% to Singapore’s GDP, and generated US$ 9.4 Billion in tourism receipts. This clearly shows the important role tourism industry plays in Singapore’s economy. To ensure that tourism remains a key economic pillar, a bold target, Tourism 2015, was unveiled in the year2005.
Every time the tourism industry saves another small, North American town from financially going down the drain another species of sensitive wildlife is put at risk of destruction. Whether it is from population growth, increased road traffic, or large recreational facilities, the tourism industry contributes to the eradication of wildlife or its environment, one way or another.http://www.helium.com/items/1499613-how-the-tourism-industry-contributes-to-wildlife-destruction
Sichuan-bound excursions are among the most popular of the firm's travel packages, generating about 10 percent of its total domestic travel revenue.





